WHY YOU SHOULD OUTSOURCE YOUR SOCIAL MEDIA MANAGEMENT?

In today’s world, social media has become a very big part of our lives. It has affected how we communicate with people, how we get information and to some extent, our sense of relevance as individuals. Nowadays, when you need to buy something or find out something, the two most likely places you will go even before you “ask Google” are Instagram and Twitter-  two places where everyone seems to have something to show and something to say about everything. Since everybody seems to be on social media, businesses are beginning to realize the importance of social media in attracting customers, generating leads, driving sales and in the long run, sustain engagement or interaction for the business.

Africa is only just opening up to and taking advantage of social media for business, as much as businesses are beginning to realize the perks of social media, they also realize their inability to properly make use of it and this is where outsourcing to a professional comes in. One may be tempted to think  “oh, that’s for big businesses because they have many customers”,  well, you are right in that big businesses mostly delegate their social media activity to specialist agencies, leaving them free to concentrate on the other aspects of their business. This is a very efficient way to get work done and grow your business as social media has proven to be a good tool for driving traffic to business websites. The big question is why can’t SME’s take advantage of this too? According to an infographic by Ambassador, a world-leading referral marketing software, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Your customers do not have to be limited to your immediate surroundings, you can put your business out there and play with the big boys. What more? You don’t need to spend precious business hours figuring out how to do it yourself, you can outsource to specialists like TRAINEDPARROTT.

Just in case you still don’t get it, below are three reasons why you should outsource your social media management

1) There are literally billions of people worldwide using social media on a regular basis. Its benefits as a marketing tool are indisputable and businesses who take advantage of this can interact with and attract new customers if they are active and take part in social conversations. By outsourcing your social media management, you don’t have to worry your head with how to make your social media pages attractive to your potential customers, interacting with them and drawing traffic to your website. Your social media manager will deal with all of that.

2) Outsourcing your business’ social media management leaves you with enough time to focus on the operational aspect of your business and be better prepared to give quality service to the customers your revamped social media profile(s) is (are) sure to draw to your business. You can focus your expertise where it counts rather than spreading yourself or your staff thin and achieving inefficient results.

3) Social media is more than just posting a few messages to Twitter and Facebook when you happen to feel like it. Getting the best results from social media for your business involves intentionality and strategy. Your social media manager will come up with;
- Social media strategy – including posting frequency, types of content, keyword research, influencer research etc;
- Set-up and branding of new or existing social profiles – consistent branding and voice across all your channels is crucial;
- Sharing and commenting on third-party posts that are relevant to your brand;
- Engaging in conversations with other users – be it existing or potential customers;
- Social media monitoring – keeping an eye out for mentions of your company and interacting with those posts;
- Social customer service – responding to questions or complaints from users;
- Following relevant industry influencers or potential business customers/clients;
- Content marketing – helping to develop your own original images, memes, articles, blogs and resources that can be promoted on social media.

There you have it, social media is here to stay and it holds many benefits for your business only if it is properly utilized. You don’t have to be a social media expert to take advantage of this, you only need to outsource and a cost effective way of doing this is partnering with TRAINEDPARROTT. Pushing your SME forward is our business and we have a package for everyone.

Our clients include :
@imperialspringsschool
@gapaffairz

@tealharmonydesign

@elliotnass

@a_shoes

@innercitytour

Send us an email: TrainedParrott@gmail.com

Call us: 08185517352

Find us on social media
IG @trainedparrottdigital
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Additional services include:
Photography and Video adverts for businesses.

Article by Chide Isaac